Monday, April 6, 2009

Retro-economy

Now a facebook friend of mine asks if we think it irresponsible to abandon her job and everything else and take a year off to travel the world (or whatever else). The verdict was resoundingly . . . "Go for it!" But one of the comments touched me particularly:

"If you find . . . create a coop somewhere for us let me know and I am in!!!"

Now, notwithstanding three exclamation points where zero would do better, this is the kind of sentiment I like to see. Essentially, my theory is that as a society we are turning away from acquisition and to sustainability as our value set. And part of sustainability means more people growing more of their own foods. And eating more of stuff that they can grow, rather than buying it at McDonald's. Or even Kroger's.

For a few years now, I have dreamed of a business putting Americans back on the farm -- designing collectives that work for people across a broad range of demographics and targeting specifically the big American demographic -- aging baby boomers. Instead of a retirement where they can continue unabated the same (disatisfying) lifestyle they have been living for the past 35 years, let's put the boomers back on the farms and let them build a "Little House on the Prarie" lifestyle for their golden years.

Essentially, I wish I had the resources to buy a 160 acre farm, cut it in 10-15 separate plots, set up a community of farmers who share ideas, responsibilities and produce and move some urban families out into rural America.

Leave the debt cycle behind and get reconnected to the earth's cycles.